The mission of the Department of Alcoholic Beverage Control is to administer the provisions of the Alcoholic Beverage Control Act in a manner that fosters and protects the health, safety, welfare, and economic well being of the people of the State.
OUR BASIC PRINCIPLE
In cooperation with local communities, we will meet our licensing, enforcement and regulatory mandates with honesty, impartiality, and the highest degree of concern for the people of the State.
OUR VISION
Through our commitment to serving the people of California and one another, we will become the recognized leader in effective and efficient licensing and law enforcement, and a model of excellence in government.